Every customer wants to feel heard. Maybe it’s to vent about a bad product experience or perhaps it’s to share a simple suggestion that could greatly enhance a service. Whatever the feedback, it’s important for businesses to listen and seek out this kind of candid input. That’s because addressing any issues an unhappy customer has upfront can help you salvage that relationship and the possibility for repeat business. Plus, think of how direct feedback from the end user can help fine-tune your current product line or service process and be beneficial when developing new solutions. There are many ways you can go about gathering this feedback, too — from surveys and forms to personalized emails and live chat sessions. Customers are usually more than willing to tell us about their brand experience. Sometimes we just need to ask.