In today’s ever-changing business world, we all have a pretty good idea of who our biggest competitors are at any given time. But how well do we understand their strengths and weaknesses? Lucky for us, the web makes this homework a lot easier. Do you regularly monitor your competitors’ online presence and consider the messaging they’re focusing on? What about Google ranks? How often do you take a look at where your site falls in comparison to the competition for target keywords? While this research can provide some eye-opening perspective, it can also be helpful to take it a step further and look at your competitors’ social strategies. Which channels are they active on? What kind of content are they posting? How often are they posting? Keeping an eye on what your competitors are doing online is easy and informative … it can have real value, too.