As many marketers realize, few things are as compelling as personal stories. That’s what the WNBA is banking on as its “Watch Me” ad series kicks off this week during playoffs. According to the NBA commissioner, Adam Silver, the women’s league isn’t where he hoped it would be by now — 18 years in the making — for ratings or attendance. One of the reasons for that? Not enough focus on marketing. These new spots aim to put the WNBA on the radar by showcasing the professional and personal sides of players and giving us a glimpse at their personalities. So will this storytelling strategy work? Take a look at one of the ads. We think there’s some real potential here: