From a Pint-Sized Perspective
Every time I scan my mounting batch of to-read e-newsletters. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed interdum bibendum rhoncus. Ut lobortis velit quis lorem iaculis non sodales augue tempus. Phasellus euismod neque at [...]
Advertising Case Study: Under Armour
Posted by Erin Schroeder, Copywriter & Online Specialist If you haven’t seen the new Under Armour ad featuring ballerina Misty Copeland that first aired last week, the 60-second spot is definitely worth a watch: https://www.youtube.com/watch?v=ZY0cdXr_1MA [...]
The Domain Name Game
Posted by Brenda Timm, Vice President - Strategic Communication & Online Services Think back to when you registered the domain for your website. Was it a fee of somewhere between $10-$40 or closer to $300,000? [...]
Search Engine Traffic: Quantity vs. Quality?
Posted by Erin Schroeder, Copywriter & Online Specialist A leading site for estimating web traffic, Alexa reports that Google still commands the #1 position for “Top 500 Sites on the Web” globally and also remains [...]
Using Social Channels: Facebook vs. Twitter
While they are often lumped together when talking social media or sometimes mentioned interchangeably, Facebook and Twitter are really quite different. And if we want to make the most out of using both platforms for [...]
Giving Customers the Star Treatment
Posted by Erin Schroeder, Copywriter & Online Specialist “It’s all about the customer” is a pretty common strategy among businesses, but recent trends point toward taking this mission even further with a more personalized approach. [...]