A Consistent Call to Action
Consider your website for a moment. Are there calls to action throughout or are they limited to the links within navigation that direct right to the contact page? Here’s the thing: every page of your [...]
Content that Breaks Through the Clutter
Posted by Dave Willems, CEO & Principal Think about the way we communicate today. A lot of our messages have moved to the short-and-sweet variety (think texts and tweets with limited characters), but the number [...]
Making Pictures Part of the Social Story
Do you remember those very first trips to the library as a kid and how the selection process usually came down to finding the books with the best (and most colorful) pictures? It makes perfect [...]
From A Pint-Size Perspective
Posted by Erin Schroeder, Copywriter & Online Specialist Every time I scan my mounting batch of to-read e-newsletters, it seems the ones labeled “Top 10 Tips” or similar always get opened first. That was the [...]
Web Forms: Friend or Foe?
Posted by Brenda Timm, VP of Strategic Communication & Online Services Ever opened an email that offers a free download packed with all kinds of useful information (yes, please!) and then clicked through only to [...]
Get Clever with Testimonials
As marketers, we should never underestimate the power of a really good testimonial. Yes, we can find all kinds of creative ways to promote our products and services (that’s part of our job, right?), but [...]