6 05, 2015

Word of Mouth in the Age of Conversation

May 6th, 2015|MOMENTUM MARKETING|

by Dave Willems

Even as we enter the most uber-connected time ever with conversations happening across all different types of devices and channels, word-of-mouth marketing remains just as powerful.

How so? Consider this: people’s everyday experiences with products or reviews of services aren’t just being discussed over a cup of coffee these days. Yes, they’re still being […]

17 06, 2014

Using Social Channels: Facebook vs. Twitter

June 17th, 2014|FAVORITES, Uncategorized|

While they are often lumped together when talking social media or sometimes mentioned interchangeably, Facebook and Twitter are really quite different.

And if we want to make the most out of using both platforms for business, it’s important to understand how consumers approach each one.

The Connection
First off, consider the type of connection each offers – one […]