Online Content: Finding the Right Length
As we write content to be published online, the question of “how much is too much?” comes up again and again. There’s no right answer for any one channel, but thanks to some in-depth research [...]
Kick-Start Your Holiday Marketing
We're still a week from Halloween, but that hasn't stopped many stores from wheeling out their Christmas displays and going straight from pumpkins to tree toppers. Each year it seems the season starts a little [...]
Online Content: Finding the Right Length
Posted by Erin Schroeder, Copywriter & Online Specialist As we write content to be published online, the question of “how much is too much?” comes up again and again. There’s no right answer for any [...]
Celebrating 15 Years & A New Name
Instead of delivering a marketing thought or industry happening to your Inbox today, we'd like to share a little news of our own. Willems Marketing is celebrating our 15th year in business in 2014. And [...]
The Power of the P.S.
What kind of reader are you? When you get a message with a postscript (also known as the P.S.), do you skip straight to the end to get the scoop or patiently read the rest [...]
Mile of Music Festival Gains Substantial Traction in Second Year & Has Estimated Economic Impact of Nearly $2 Million
Returning to Appleton, Wisconsin for the second year, the Mile of Music festival doubled the number of performers, tripled the number of live performances and had an estimated economic impact of nearly $2 million. The [...]