Navigation Know-How
As websites keep evolving, visitors are becoming much more particular. They won't wait for a page that takes too long to load and they certainly won't click to -- or scroll through -- a dozen [...]
Case Study: BloomReach & the Red Dress
Have you heard the story about a little quiz on a red dress that’s making its way across the web? It all began with the BloomReach Personalized Discovery Platform, a product that combines different applications [...]
Brand Enthusiast Behavior
What's your guess for the biggest factor affecting brand loyalty? With today's thrifty shoppers, price would be a good prediction, but according to a recent study shared by MarketingProfs, the top influencer is quality. The [...]
The Upsides to User-Generated Content
Posted by Erin Schroeder, Copywriter & Online Specialist Some of the most memorable ads we’ve been introduced to incorporate elements like high-tech special effects, complex video shoots and celebrity cameos. But these costly campaigns are [...]
Confident in Front of a Crowd
Public speaking is one of people's biggest phobias. It outranks Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed interdum bibendum rhoncus. Ut lobortis velit quis lorem iaculis non sodales augue tempus. Phasellus euismod neque at [...]
Long-Form Content: Still Legitimate
Posted by Brenda Timm, Vice President – Strategic Communication & Online ServicesIn today’s go-go-go environment, quick digital conversations have become the norm with things like abbreviated lingo and limited character counts commanding our typical discussion [...]