Direct Mail Keeps Performing
Forget all that talk about direct mail being a strategy that's gone kaput. Sure, digital is getting most of the attention today, but as the Direct Marketing Association reports, U.S. businesses upped their total spending [...]
The Best Times for Social Posts
"What's the best time to post social content?" is a common question we hear from marketers. While there's no easy answer to this as it varies from channel to channel, a recent report from CoSchedule [...]
Going Back to Basics with Content
As we write marketing content today, especially of the web variety, it can be easy to get caught up in trying to check all the boxes for that "perfect piece" ... choosing a compelling headline, [...]
The Online Satisfaction Guarantee
As consumers shift toward online purchasing, a top concern they often have is if the ordering process will be simple and secure. Another thing that makes them hesitant to buy on the web is the [...]
Marketing to the Web-Savvy Millennial
by Erin Schroeder As we strategize ways to reach our customers today, understanding how to target millennials should land near the top of the list. Consider this: the oldest consumers among this generation of more [...]
Catering to Back-to-School Shoppers
If there's any question as to how brands are going out of their way to cater to the customer these days, the back-to-school season is a prime example. Consider Target. Running since mid-July, the retailer [...]