Measuring Content Marketing ROI
With many companies, the shift to content marketing has meant a laser-like focus on cranking out fresh articles, posts and other pieces in a timely fashion. But what about ROI? In this infographic from Curata, [...]
The Mobile Climb Continues
Visit nearly any public place and a quick look around confirms it: more and more people are hopping on their mobile devices to engage. But how much growth is really happening? In a new research [...]
Mile of Music Festival Receives Major Lift through Grants
As Mile of Music nears its much-anticipated return on August 6, word of the popular festival is spreading on local and national levels thanks to a boost from two significant grants recently awarded. The five-figure [...]
The Surge in Real-Time Marketing
If RTM (real-time marketing) is an acronym you haven't yet read up on in the marketer's playbook, now may be the time to take notice. A recent report shared by eMarketer shows that businesses are [...]
Storytelling: Why it Works in Marketing
by Erin Schroeder A good story. No matter what you’re selling – a simple trinket to the most sophisticated service – this is the one thing everyone can relate to. Why so? Because stories have [...]
Press Releases: Making the Pitch
Writing a solid press release is one thing; pitching it is another. Before you send your release out to the masses in hopes of a large number of pick-ups, consider these tips. First off, do [...]