Fine-Tuning the Meat of Your Message
Even though it's such a simple way to communicate, there's a lot to consider when coordinating an email marketing effort. Aside from all the logistics of format, frequency and distribution, what about the meat of [...]
Social Strategy: What to Share & Where
In allocating our marketing resources, we're always aiming to get the most value, right? Socially speaking, one consideration is how shareable -- or, in turn, viral -- readers will perceive a post to be. A [...]
Adapting to the Mobile Movement
The numbers are in and show that U.S. adults now spend an average of 2 hours and 51 minutes on their mobile devices each day. What are marketers doing about it? Adapting. As eMarketer reports, [...]
Top Web Turn-Offs for Visitors
by Brenda Timm Google the phrase “things that frustrate web visitors” and you’ll find pages of results. Some of these annoyances are simple fixes or easy-to-avoid in the first place, while others take a little more [...]
Social Strategies: Complaint Control
While browsing your company's social page, you see a scathing comment from an irritated customer. What's the best way to handle this? Your initial reaction may be to immediately start typing and post a reply [...]
The Can’t-Miss Product Launch
With the new Apple Watch set to arrive in April, marketers are being reminded of how to make a big deal out of a product launch. The first lesson? Create some major buzz. Apple is [...]