The Best Digital Ads of 2014
In reviewing the top digital ads of the year, we took a slightly different approach for 2014. Typically, we focus on the ones that are designated as the “best of the best” by industry experts. [...]
Online Shoppers: 8 Personality Types
As we shop online, our expectations and experiences can be wildly different. Some shoppers know exactly what they want and where to find it, while others need to explore and compare every option out there [...]
The Social Scene in 2015
As more marketers have joined the social scene this year and discovered new ways to connect with their customers, the big question is this: How will things look in 2015? A new article from Forbes [...]
Catering to the Consumer in 2015
As we look ahead to 2015, what changes can we expect to the marketing landscape? According to 15 industry gurus, a lot! Direct Marketing News recently published an ebook that picks the brains of several [...]
Surviving the “Form Filtering Phase”
You’ve written a clever subject line and your recipient clicks to open the message … success! The intro copy is so compelling that he or she takes the next step and clicks the link to [...]
Shop On: Smartphones & Non-Stop Sales
Now that the most-touted shopping weekend of the year is over, what are the results? And, maybe more importantly, what did we learn about people's buying habits? According to The New York Times, sales for [...]