Creating Web Pages for People
As we monitor how Google ranks our sites among the competition or read up on the latest changes the search engines have rolled out in "scoring" pages, one thing to keep in mind: we're writing [...]
The Anatomy of a Good List Post
In our latest Thursday Thought, we talked about the huge upsurge of the infographic. Have you heard of another top content type that’s being shared all over the web? List posts. According to an interesting [...]
All About the Infographic
They seem to be popping up all over the place lately, but just how big have infographics really become? According to an article from NewsCred, Google reports that search queries for the term "infographic" have [...]
A Shift to Right-Time Marketing
The concept of "real-time marketing" has been getting a lot of buzz lately as people debate the effectiveness of engaging their audiences through in-the-moment tactics that relate to a current event, developing trend or other [...]
Bringing Influencers On Board
When we throw the term “influencer” out there, it can have a variety of definitions. An influencer can be an industry expert or a brand advocate … a colleague, a team leader or someone who [...]
Lessons from Small Business Owners
As we navigate the world of small business today, it's always nice to get a little perspective from our peers who have some "been there, done that" experience. USA Today recently shared the results of [...]