Winning Super Bowl Ad Strategies
Even though so many marketing efforts have an online focus today, the traditional Super Bowl TV ads are still as highly anticipated as ever. There's typically that "go big" feel as brands try to pull [...]
Case Study: Goodwill Brand Branches Out with New Boutiques
Posted by Erin Schroeder, Copywriter & Online Specialist As Goodwill boutiques pop up across the country, it’s not just these new, high-end stores getting all the foot traffic. The brand strategy has created some fresh [...]
How to Keep Your Videos Rolling
For the first time in 2015, digital video topped social media in terms of the activities people engage in most often when they're online. Marketers have caught on to this trend of increased viewership and [...]
A Web Don’t: Cookie Cutter Copy
"Re-purpose" is a word that comes up a lot these days in our marketing vocabulary. But just because you have a great piece of content on hand, does that mean you should run it as [...]
Surveys, Part 2: Better Results
In last week's Thursday Thought, we introduced ways to boost participation with online surveys. This week, we take a look at getting better results. For all surveys, it's important to set an objective and stick [...]
A Look Ahead: Online Marketing Trends in 2016
Posted by Brenda Timm, VP - Strategic Communication & Online Services Now that we’ve officially welcomed 2016, the big buzz in the marketing world has been focused on what kind of trends to expect for [...]