Surveys, Part 1: Better Participation
User surveys are a great, straightforward way to measure people's thoughts and experiences, but unfortunately, it's getting harder to realize high participation rates. Following a few simple steps could make all the difference in getting [...]
Growing Your Social Fan Base
How does a brand grow its Facebook fan base by over 160K followers in just a three-week period? Combine the holiday season with some deals, contests and affiliate partner giveaways and the answer gets a [...]
Content to Fit the Customer Journey
As we write content that's targeted to our audience, it's important to remember that there are multiple phases in the buying process. Some customers may be new to our brand and just starting the research [...]
Holiday Shopping Done Right
Posted by Brenda Timm, Vice President - Strategic Communication & Online Services As the holiday ads begin to roll and shoppers start checking items off their to-buy lists, businesses need to be at the top [...]
Getting More Emails Opened
As with most marketing tactics, the effectiveness of email has been questioned time and time again. But here's the reality: In our mobile-focused, uber-connected world, people are paying attention to what pops into their Inbox. [...]
Holiday Shoppers Hit the Web
As Black Friday and Cyber Monday quickly approach and consumers gear up to find some serious deals, what can we expect this holiday shopping season? The National Retail Federation fills us in with estimates based [...]