The concept of "real-time marketing" has been getting a lot of buzz lately as people debate the effectiveness of engaging their audiences through in-the-moment tactics that relate to a current event, developing trend or other hot topic. Raising an interesting point, a recent eMarketer article mentions a shift from real-time to right-time. It [...]
As we navigate the world of small business today, it's always nice to get a little perspective from our peers who have some "been there, done that" experience. USA Today recently shared the results of a Bank of the West survey in which 504 small business owners were asked what they would do differently if [...]
We're still a week from Halloween, but that hasn't stopped many stores from wheeling out their Christmas displays and going straight from pumpkins to tree toppers. Each year it seems the season starts a little sooner, and as marketers, it can be a really big help to do some early planning. We found a collection [...]
Instead of delivering a marketing thought or industry happening to your Inbox today, we'd like to share a little news of our own. Willems Marketing is celebrating our 15th year in business in 2014. And to mark this exciting milestone, we are transitioning to Willems Marketing & Events and further expanding our services. We launched [...]
What kind of reader are you? When you get a message with a postscript (also known as the P.S.), do you skip straight to the end to get the scoop or patiently read the rest of the content first? People approach the P.S. both ways, and no matter which one is chosen, this final thought [...]
As websites keep evolving, visitors are becoming much more particular. They won't wait for a page that takes too long to load and they certainly won't click to -- or scroll through -- a dozen pages to find a single piece of info. One thing that's become especially essential: streamlining and simplifying your navigation. But [...]
What's your guess for the biggest factor affecting brand loyalty? With today's thrifty shoppers, price would be a good prediction, but according to a recent study shared by MarketingProfs, the top influencer is quality. The study analyzed the buying habits of 2,000+ participants and found that 80% were influenced by the quality of [...]
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