In allocating our marketing resources, we're always aiming to get the most value, right? Socially speaking, one consideration is how shareable -- or, in turn, viral -- readers will perceive a post to be. A recent report from Social Media Examiner finds that the top types of content consumers share most are 1) lists and 2) "why?" posts. Where are they sharing most frequently? In a look at seven major platforms with Twitter and Pinterest included, Facebook was the clear leader with 81% of total shares coming from the channel. While every business has its own recipe for what works best socially, findings like these can help us shape strategy and better understand what today's social users are up to.