Ad Blocking: Understanding the Root Cause
By Erin Schroeder The topic of ad blocking is causing quite a stir in the marketing industry lately. For the customers who want an ad-free experience when they’re online to browse the news, shop a [...]
Writing for the Reader First
It's a conundrum that comes up time and again when writing web content: How do you satisfy your readers and the search engines? While we want our web pages to rank well in engines like [...]
Storytelling: WNBA for the Win
As many marketers realize, few things are as compelling as personal stories. That's what the WNBA is banking on as its "Watch Me" ad series kicks off this week during playoffs. According to the NBA [...]
On the Web: Monitoring Brand Chatter
by Erin Schroeder It’s not a new concept. We know that people have always put a lot of stock into what their inner circles have to say about products and services. If a friend has [...]
The Makings of a Memorable Message
The fact that there are so many messages competing for our customers' attention on a day-to-day basis is something we mention a lot in this space. But if we take a closer look at the [...]
Building an Online Community
So in all of the web and social efforts your business has been focusing on, you're slowly growing your base of followers and fans ... readers and subscribers. How do you go about nurturing these [...]