The Art of Asking Good Questions
Have you ever come out of a meeting with more questions than answers? More confusion than clarity? An interesting article on LinkedIn Pulse shows that the way we ask questions can have a big impact [...]
Headline How-To: Will You Read This?
Just how much does having a really good headline matter? A lot. Two statistics featured in a recent blog post from CoSchedule shed some light: 1) 8 out of 10 people will read a headline, [...]
Word of Mouth in the Age of Conversation
by Dave Willems Even as we enter the most uber-connected time ever with conversations happening across all different types of devices and channels, word-of-mouth marketing remains just as powerful. How so? Consider this: people’s everyday [...]
Google’s Mobile Update: The “After”
It's been just over a week since Google rolled out its much-anticipated algorithm update dubbed "Mobilegeddon." Was it as significant as so many expected? If you're not familiar, Google updated its algorithm -- or "secret [...]
Introducing the Interactive Print Ad
When considering the power of pictures, there's a stat that finds content with visuals gets 94% more views than content containing text only. One company is taking this concept to a whole new level with [...]
PR Case Study: Beech-Nut
by Brenda Timm The dreaded food recall. As we’ve seen in the past, it’s something that can quickly escalate into a PR disaster. But when handled in a timely, effective and forthcoming fashion, these types [...]