SEO: Maintenance Mode
Many businesses believe that once they've done the work of optimizing their websites, the top page ranks will soon follow and remain thereafter. Unfortunately, it's not this simple. Yes, researching the right keywords and targeting [...]
A Safe Shopping Cart Experience – Avoid Shopping Cart Abandonment
Consumer trust is always essential, but in the case of online shopping, it's definitely a must. A recent infographic from MarketingProfs found that 88% of visitors abandoned their carts when shopping on retailer websites. Why [...]
Case Study: Walt Disney Pictures
With some of the best-grossing movies of all time turned timeless classics, Walt Disney Pictures knows a thing or two about promoting an upcoming flick. The media giant has recently shown that it also knows [...]
Targeting Ads to the Right People
Do you sometimes see irrelevant ads pop up in your Facebook feed and wonder how or why they were targeted to you? This issue could soon be resolved as Facebook has introduced a new Relevance Score [...]
The Anatomy of a Good Web Page
Have you ever landed on a web page and exited right away because there was a huge hodgepodge of information or just too much stuff to process? First impressions are big, and if you don't [...]
Social Media Stats: The Big Picture
The headlines tell us the basics: social media usage is experiencing a surge ... some channels are growing while others are losing ground ... certain demographics are becoming more active. But what do the numbers [...]