Now that the content marketing movement is in full force, many companies still aren’t quite sure what to write about or how to spark new ideas. There are a lot of great sources, but let’s start with the most obvious: your customers. What questions are being asked when they send an email, talk to a sales/customer service rep or interact with your social accounts? Make a list. If your target audience has shown interest in a topic, chances are, a fuller piece like a blog post, article or FAQ will be a welcome addition. Plus, this customer feedback is often a catalyst for content that can address other business challenges and successes. Here’s the thing: a main goal of content is to educate and inform. What better way to hit the mark than to cover the things your customers are already asking about?