We’ve discussed why calls to action are so essential in nudging your readers/buyers to take the next logical step, but how do you write them to be effective? Is it simply a matter of plastering “read more” or “buy now” on posts and web pages? Nope. An article from CoSchedule gives an in-depth […]

We consult with a lot of business leaders on a regular basis and the topic of starting a blog regularly comes up. There’s a common theme to many of these conversations: “We’d love to have one, but the thought of having to come up with content is overwhelming.” The fact is, even a small company […]

People’s expectations for excellent customer service are evolving just as the channels they use to receive it are, too. A recent Forrester survey found that 73% of customers say the most important way companies can show good customer service is by valuing their time. Based on this number, it makes sense that more […]

In the age of content marketing, we keep hearing that strong copy and visuals go hand in hand. But just how important are those graphic elements? Very. An article from the Content Marketing Institute reports that content of all types (web, blogs, etc.) gets 94% more views when images are included. It also […]

With many SEO strategies for business websites, the work is considered done once the main pages have been optimized. But that’s really just the beginning. In addition to regular SEO page updates based on new and changing keywords, any sort of content you add to your site on a regular basis presents an opportunity for […]