About Brenda

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So far Brenda has created 35 blog entries.
17 03, 2016
  • Customizing the call to action

The Customized Call to Action

March 17th, 2016|THURSDAY THOUGHT|

We’ve discussed why calls to action are so essential in nudging your readers/buyers to take the next logical step, but how do you write them to be effective? Is it simply a matter of plastering “read more” or “buy now” on posts and web pages? Nope. An article from CoSchedule gives an in-depth […]

10 03, 2016
  • Developing content to start a blog

Business Blogs: Serving Up Content

March 10th, 2016|THURSDAY THOUGHT|

We consult with a lot of business leaders on a regular basis and the topic of starting a blog regularly comes up. There’s a common theme to many of these conversations: “We’d love to have one, but the thought of having to come up with content is overwhelming.” The fact is, even a small company […]

3 03, 2016
  • Providing timely, multi-channel customer service

Wanted: Quick, Multi-Channel Support

March 3rd, 2016|THURSDAY THOUGHT|

People’s expectations for excellent customer service are evolving just as the channels they use to receive it are, too. A recent Forrester survey found that 73% of customers say the most important way companies can show good customer service is by valuing their time. Based on this number, it makes sense that more […]

25 02, 2016
  • Using visuals in content marketing

The Value of a Visual

February 25th, 2016|THURSDAY THOUGHT|

In the age of content marketing, we keep hearing that strong copy and visuals go hand in hand. But just how important are those graphic elements? Very. An article from the Content Marketing Institute reports that content of all types (web, blogs, etc.) gets 94% more views when images are included. It also […]

18 02, 2016
  • SEO strategy for web content

Optimizing All Web Content

February 18th, 2016|THURSDAY THOUGHT|

With many SEO strategies for business websites, the work is considered done once the main pages have been optimized. But that’s really just the beginning. In addition to regular SEO page updates based on new and changing keywords, any sort of content you add to your site on a regular basis presents an opportunity for […]