We’ve discussed why calls to action are so essential in nudging your readers/buyers to take the next logical step, but how do you write them to be effective? Is it simply a matter of plastering “read more” or “buy now” on posts and web pages? Nope. An article from CoSchedule gives an in-depth look at crafting calls to action that appeal to people’s emotions. One example is the fear of missing out. How often do you read something and worry you might be passing up a never-to-be-seen-again offer? Phrases like “limited time only” and “last chance” can be real motivators. And what about a call to action that makes people feel hopeful about addressing a challenge? Words like “proven,” “results” and “guarantee” could have some serious swaying power. Calls to action become a lot more effective when you customize them to fit your content and audience!