With many SEO strategies for business websites, the work is considered done once the main pages have been optimized. But that’s really just the beginning. In addition to regular SEO page updates based on new and changing keywords, any sort of content you add to your site on a regular basis presents an opportunity for optimization. Consider a blog post or news release you upload. As you develop the original copy, try to weave in the most appropriate keywords (but don’t overdo it!). On top of that, use these keywords to write individual meta tags like titles and descriptions for content that will appear on its own page. Google and other search engines view fresh, relevant content favorably and you can take this a step further by making sure every piece you add to your site is optimized.