About Brenda

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So far Brenda has created 35 blog entries.
13 10, 2016
  • Evolving search results

Today’s Search Experience

October 13th, 2016|THURSDAY THOUGHT|

Google and other search engines (SEs) try really hard to mimic the thought patterns of humans. This is evident in how search results have evolved over the years. In Google’s case, there’s predictive search that attempts to fill in the blanks based on top queries as it provides instant results while we type. Another biggie […]

6 10, 2016
  • The digital advertising trend

Digital on Pace to Pass TV

October 6th, 2016|THURSDAY THOUGHT|

We’ve all seen why digital advertising has become so big as consumers are more attached to their mobile devices than ever before. But as eMarketer reports, the pace of growth is unexpected. It wasn’t until next year that digital ad spending was predicted to outpace traditional TV ad spending. From the numbers though, […]

5 10, 2016

Gen Z: Marketing to A New Age Group

October 5th, 2016|MOMENTUM MARKETING|

By Kim Willems, Social Media Specialist

Just as many marketers are starting to feel like they have a grasp on how to communicate with Millennials, a new generation with a new way of thinking is entering the picture.

Generation Z (born in 1996 or later) is here, and while the oldest of the bunch may only be […]

29 09, 2016
  • email and social media marketing

The Email + Social Approach

September 29th, 2016|THURSDAY THOUGHT|

As social media usage climbs higher and higher, marketers are seeing more of their efforts moving in that direction. But what does this mean for email marketing? Should it take the backseat? Nope! Think about it from the “two is better than one” approach. In many ways, social and email complement each other. For example, […]

22 09, 2016
  • Using customer testimonials

Feedback from Happy Customers

September 22nd, 2016|THURSDAY THOUGHT|

So you just talked to a customer who had a positive experience with your company and has glowing things to say about your products/services. How can you use this feedback to influence others? There are plenty of options! Start with your website. Create a page of testimonials or sprinkle snippets of them throughout your site. […]

15 09, 2016
  • Filtering social comments

Filtering Uncalled-For Commentary

September 15th, 2016|THURSDAY THOUGHT|

If you haven’t already heard, Instagram is grabbing headlines this week for introducing a new feature users can activate to prevent inappropriate comments from being posted with their photos. This comes as good news to many brands as the lack of control in avoiding uncalled-for commentary has long been a deterrent in using social platforms. […]

8 09, 2016
  • Video marketing & the 3 Ps

Creating Video: The 3 Ps

September 8th, 2016|THURSDAY THOUGHT|

The way people are responding to video with a “gotta watch more!” attitude today and expanding their viewing habits across a multitude of screens is a pretty exciting thing. YouTube alone has grown to over a billion users. But how can you be sure that the stuff you spend so many resources creating actually gets […]

1 09, 2016
  • Piloting the social scene

Piloting the Social Scene

September 1st, 2016|THURSDAY THOUGHT|

As your business navigates the social scene and adapts its strategy, following the trends is a big help. How many people are using channels and what are they using them for? We found a great piece from Hootsuite with more than 125 statistics on the top social platforms. Here are a few business-related […]

25 08, 2016
  • Event marketing with social channels

Giving Events a Social Boost

August 25th, 2016|THURSDAY THOUGHT|

As you plan new events for your business, how much emphasis are you putting on social channels as a way to communicate all of the details? With so many people now connected via Facebook, Twitter and other major platforms, social is a smart, easy way to promote events in the stages before, during and after. […]

18 08, 2016
  • Using customer feedback in content marketing

Content Inspiration from Customers

August 18th, 2016|THURSDAY THOUGHT|

Now that the content marketing movement is in full force, many companies still aren’t quite sure what to write about or how to spark new ideas. There are a lot of great sources, but let’s start with the most obvious: your customers. What questions are being asked when they send an email, talk to a […]