As your business navigates the social scene and adapts its strategy, following the trends is a big help. How many people are using channels and what are they using them for? We found a great piece from Hootsuite with more than 125 statistics on the top social platforms. Here are a few business-related numbers that caught our attention. For starters, Facebook continues to be the most-used, universal channel among all ages … there are 1.65 billion active monthly users and 50 million businesses with pages. Twitter is the place for brand interaction, as 42% of users rely on this channel to learn about products/services, and this audience is three times more likely than Facebook users to follow a brand. Over on LinkedIn, 94% of B2B marketers use the channel to distribute content, and the platform sends more than 50% of all social traffic to B2B blogs and sites. Check out the full piece for more scoop on the stats!