So you put the finishing touches on some new content and added a link to it from the appropriate page on your website. Now what? Don't just wait for people to go and find it ... broadcast it! Consider pushing your content out with a clever tweet or a timely Facebook post. Do you publish a regular e-newsletter? If so, add a quick blurb or full mention there. And don't forget your home page. This is how a lot of visitors will first enter your website. Think of how much value an easy-to-update section highlighting your latest and greatest content could add to this page. Here's the thing: If you're going to invest the time in creating great content, spend some time on planning how you will be sharing it, too.