Case Study: Social Engagement Success
Posted by Kim Willems, Social Media Specialist As businesses, we all go about our social strategies in different ways, but the ultimate goal is usually pretty similar: to engage our unique (and in some ways [...]
Keeping Tabs on Your Competitors
In today's ever-changing business world, we all have a pretty good idea of who our biggest competitors are at any given time. But how well do we understand their strengths and weaknesses? Lucky for us, [...]
Candid Feedback from Customers
Every customer wants to feel heard. Maybe it's to vent about a bad product experience or perhaps it's to share a simple suggestion that could greatly enhance a service. Whatever the feedback, it's important for [...]
Mile of Music Festival Receives Collaboration in Action Award
After marking another successful year with its four-day run in Northeast Wisconsin this summer, the Mile of Music festival recently received the 2015 Collaboration in Action Award from Lawrence University. The award honors an individual [...]
Avoiding the Abrupt Web Exit
When we hear talk of a site's bounce rate, what is the number that's being measured? This refers to the percentage of people who land on your site, but don't navigate beyond the first page. [...]
Enhancing the Event Experience
Putting on a great business event. There's a lot of emphasis on pre- and post-event planning, but what about the things you can do to enhance the experience as it's happening? For example, consider live [...]