People’s expectations for excellent customer service are evolving just as the channels they use to receive it are, too. A recent Forrester survey found that 73% of customers say the most important way companies can show good customer service is by valuing their time. Based on this number, it makes sense that more […]
In the age of content marketing, we keep hearing that strong copy and visuals go hand in hand. But just how important are those graphic elements? Very. An article from the Content Marketing Institute reports that content of all types (web, blogs, etc.) gets 94% more views when images are included. It also […]
With many SEO strategies for business websites, the work is considered done once the main pages have been optimized. But that’s really just the beginning. In addition to regular SEO page updates based on new and changing keywords, any sort of content you add to your site on a regular basis presents an opportunity for […]
While social media can be a great way to communicate with customers, there are certain situations where a private conversation is the better alternative to a public (as in one that the whole world can see!) exchange. Consider the buyer who’s had a bad experience with a product and decides to blast the brand when […]
Even though so many marketing efforts have an online focus today, the traditional Super Bowl TV ads are still as highly anticipated as ever. There’s typically that “go big” feel as brands try to pull out all the stops with their commercials. So as we patiently await Sunday’s line-up, what can we learn from some […]
For the first time in 2015, digital video topped social media in terms of the activities people engage in most often when they’re online. Marketers have caught on to this trend of increased viewership and are allocating more resources to their video budgets. But what factors must we zero in on to keep viewers watching? […]
“Re-purpose” is a word that comes up a lot these days in our marketing vocabulary. But just because you have a great piece of content on hand, does that mean you should run it as is on every channel? Nope. Once you decide where your copy will work best, it’s important to consider the writing […]
In last week’s Thursday Thought, we introduced ways to boost participation with online surveys. This week, we take a look at getting better results. For all surveys, it’s important to set an objective and stick with questions that relate to it. Should you use open- or close-ended questions? Many surveys include a mix. […]
User surveys are a great, straightforward way to measure people’s thoughts and experiences, but unfortunately, it’s getting harder to realize high participation rates. Following a few simple steps could make all the difference in getting more responses. First off, is your survey’s purpose clearly defined, do you explain how findings will be used and are […]
How does a brand grow its Facebook fan base by over 160K followers in just a three-week period? Combine the holiday season with some deals, contests and affiliate partner giveaways and the answer gets a little clearer. According to a piece on AdWeek, Engagement Labs found that toy manufacturer Little Tikes had an increase of […]
