We’ve all seen why digital advertising has become so big as consumers are more attached to their mobile devices than ever before. But as eMarketer reports, the pace of growth is unexpected. It wasn’t until next year that digital ad spending was predicted to outpace traditional TV ad spending. From the numbers though, […]

As social media usage climbs higher and higher, marketers are seeing more of their efforts moving in that direction. But what does this mean for email marketing? Should it take the backseat? Nope! Think about it from the “two is better than one” approach. In many ways, social and email complement each other. For example, […]

So you just talked to a customer who had a positive experience with your company and has glowing things to say about your products/services. How can you use this feedback to influence others? There are plenty of options! Start with your website. Create a page of testimonials or sprinkle snippets of them throughout your site. […]

If you haven’t already heard, Instagram is grabbing headlines this week for introducing a new feature users can activate to prevent inappropriate comments from being posted with their photos. This comes as good news to many brands as the lack of control in avoiding uncalled-for commentary has long been a deterrent in using social platforms. […]

The way people are responding to video with a “gotta watch more!” attitude today and expanding their viewing habits across a multitude of screens is a pretty exciting thing. YouTube alone has grown to over a billion users. But how can you be sure that the stuff you spend so many resources creating actually gets […]

As your business navigates the social scene and adapts its strategy, following the trends is a big help. How many people are using channels and what are they using them for? We found a great piece from Hootsuite with more than 125 statistics on the top social platforms. Here are a few business-related […]

As you plan new events for your business, how much emphasis are you putting on social channels as a way to communicate all of the details? With so many people now connected via Facebook, Twitter and other major platforms, social is a smart, easy way to promote events in the stages before, during and after. […]

Now that the content marketing movement is in full force, many companies still aren’t quite sure what to write about or how to spark new ideas. There are a lot of great sources, but let’s start with the most obvious: your customers. What questions are being asked when they send an email, talk to a […]

[Note: It’s been a long wait for summer around here, so now that the warm weather has finally made an appearance, we’re going to give you a short break from our weekly Thursday Thoughts. See you in July!]

With Monday as the unofficial start to summer, marketers should be ready for those out-of-office auto […]

Of all the things that frustrate web users, slow-loading pages continue to land near the top of the list. In fact, Kissmetrics shares an infographic with this stat: 47% of consumers expect a page to load in two seconds or less. The longer it takes, the less likely visitors are to stick around. […]