2 07, 2015

The Mobile Climb Continues

July 2nd, 2015|THURSDAY THOUGHT|

Visit nearly any public place and a quick look around confirms it: more and more people are hopping on their mobile devices to engage. But how much growth is really happening? In a new research report from BoldChat, the percentages reported for mobile engagement frequency were studied from 2014 to 2015 in eight [...]

25 06, 2015

The Surge in Real-Time Marketing

June 25th, 2015|THURSDAY THOUGHT, Uncategorized|

If RTM (real-time marketing) is an acronym you haven't yet read up on in the marketer's playbook, now may be the time to take notice. A recent report shared by eMarketer shows that businesses are spending more on RTM and realizing more ROI. The most popular reasons marketers say they're using RTM include: [...]

18 06, 2015

Press Releases: Making the Pitch

June 18th, 2015|THURSDAY THOUGHT|

Writing a solid press release is one thing; pitching it is another. Before you send your release out to the masses in hopes of a large number of pick-ups, consider these tips. First off, do your homework. Instead of sending the same pitch to a long list of journalists, research your potential recipients. Read some [...]

11 06, 2015

Marketers in the Social Spotlight

June 11th, 2015|THURSDAY THOUGHT|

Just when you thought you were caught up on the latest and greatest social sites out there, another new one joins the mix. Shocase launched earlier this year and targets marketers of every discipline -- from design and PR to branding and events -- by organizing all things related to marketing in a single, accessible [...]

4 06, 2015

2015 Internet Trends: The Scoop

June 4th, 2015|THURSDAY THOUGHT|

Big news in the web world this week, the much-anticipated 2015 Internet Trends Report from Mary Meeker, a well-known venture capitalist with KPCB, has arrived. We’ve combed through the 196 slides of statistics and broken down some of the main highlights for your review. In terms of industries where the internet has had the most […]

28 05, 2015

SEO for Social Pages, Too

May 28th, 2015|THURSDAY THOUGHT|

Have you noticed that more and more social pages are appearing among business websites in search results today? While optimizing our websites has always been a great strategy for boosting Google ranks, it turns out that doing the same for social pages can be a smart move, too. And here's a bonus: it doesn't have [...]

21 05, 2015

Small Business Success: Relationships

May 21st, 2015|THURSDAY THOUGHT|

Whether they're big or small with global or local operations, most businesses understand that customer relationships have indescribable value. For small business owners (SBOs) in particular, eMarketer recently reported some interesting findings. When asked what SBOs' top business concerns were for 2015, finding new customers was cited by 66% of respondents while retaining [...]

14 05, 2015

The Art of Asking Good Questions

May 14th, 2015|THURSDAY THOUGHT|

Have you ever come out of a meeting with more questions than answers? More confusion than clarity? An interesting article on LinkedIn Pulse shows that the way we ask questions can have a big impact on the quality of answers we receive. For instance, consider that you may be swaying the response by [...]

7 05, 2015

Headline How-To: Will You Read This?

May 7th, 2015|THURSDAY THOUGHT|

Just how much does having a really good headline matter? A lot. Two statistics featured in a recent blog post from CoSchedule shed some light: 1) 8 out of 10 people will read a headline, but only 2 will typically click through to read the rest of the content; 2) Web traffic can [...]

30 04, 2015

Google’s Mobile Update: The “After”

April 30th, 2015|THURSDAY THOUGHT, Uncategorized|

It's been just over a week since Google rolled out its much-anticipated algorithm update dubbed "Mobilegeddon." Was it as significant as so many expected? If you're not familiar, Google updated its algorithm -- or "secret formula" for how websites are ranked -- and now includes whether or not a site is mobile-friendly as a factor. [...]